I once attended a talk by one of the people at Weta Digital about how they ran their datacentres; they worked out that they could save six figure sums per month by running their aircon lower and blades hotter; HP were prepared to keep the blades in warranty for a three degree bump but no more.
There’s a whole bunch of other failure modes that aren’t captured by the 10C rule. It’s more for estimating chip failure due to things like electromigration. You can observe this if you run a desktop CPU overclocked for many years. I had a 2600k that I had to keep bumping the OC down on, and jt eventually bit the dust after a decade.