You don't need cookie popups! Really. You don't.

You only need to get consent to track users with software you don't run yourself. Or when you sell your data off to other companies.

Both are, unfortunately, the norm. But there's absolutely no technical reason to have these in place. Non at all. Plenty of alternatives for tracking that doesn't need consent. Or just not sell your customers' data off.

I would be infuriated if I found the bakery down the street is selling its security footage with my face on it, next to my sales and spending in that bakery. I'd expect them to at least warn me about this at the door. So I can then buy my bread elsewhere. That's what a consent banner is!