So you have examples of those proprietary tools? I know quite a lot and integrated with many of them; if you can do code, it’s trivial, so writing a no code solution to do it is usually really easy; I do that for my own consultancy. Just a few clicks and sellable for 1000s$ per client, but not in any mass/saas setup, as then it has to be a lot easier to use and a lot less error prone on wrong inputs when setting up everything. But for me it’s really fast; even faster with LLMs; now my tooling can work with human spec -> my spec language (which is industry and process specific) -> working code, iac, test data, benchmarks and tests.

Do note that my field is quite specific; human spec does not mean some drivel with ‘I want an input box here and a login there’; it’s pretty technical specs with a lot of references to specific proprietary (the tool that’s being integrated with) language.

For me openly sold no code tools are like those ‘billionaires’ that write books and give talks about how to make money; why would I do that if it actually works? I would keep it to myself and make more money, unless, you know, it doesn’t work. Then you make more selling it to many until you get caught out.