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Re:Cold calling versus Google Adwords by rwmj on Sunday May 13, 2012 @01:14PM (#3967544)
Another one I just remembered that's really important:

* Always choose geographic and language settings properly.

The number of accounts we would review where some (eg.) UK-only business was just throwing away money advertising worldwide ...

Again, Google could provide better tools for targeting adverts, or make the location options clearer, but it is absolutely in their interests not to.

Re:Cold calling versus Google Adwords by seunosewa on Sunday May 13, 2012 @05:36PM (#3968428)
It's not, on the long run. Higher ROI attracts repeat customers.