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Re:Cold calling versus Google Adwords by Danieru on Sunday May 13, 2012 @10:45AM (#3967119)
You can cap the daily spend for an ad and adwords will keep things below that.
Re:Cold calling versus Google Adwords by rwmj on Sunday May 13, 2012 @11:20AM (#3967205)
Yes, although there's a trap here (or used to be, don't know if it's fixed): the spend starts at midnight and goes through to whenever it runs out, so you end up only advertising in the mornings.
Re:Cold calling versus Google Adwords by hornbaker on Sunday May 13, 2012 @01:28PM (#3967589)
AdWords has an option now to distribute your daily budget evenly throughout the day.
Re:Cold calling versus Google Adwords by bgp on Sunday May 13, 2012 @11:19AM (#3967203)
Yeah I do see the daily cap, but still no lifetime. Curious how people manage lifetime caps.