People who care more about finance & economic analysis than they do about signalling political affiliation. There’s strong overlap with the WSJ in the USA I would imagine, except the WSJ is notoriously pro-Republican, whereas the FT has supported various UK parties across the political spectrum & the FT has a more internationalist focus.

They also really care about their Arts with a capital A reporting.

If you want a more eclectic approach to financial reporting, the FTAlphaville blog at ft.com/alphaville is free (registration signup required) & often well worth reading whether you read the main paper or not.