It’s become a dog whistle such that if a company or person uses AI, you have to question how much they actually care about or value the actual service they are providing. It’s very quickly becoming associated with spammy and scammy entities. Just look at the recent Willie Wonka event that used generative AI in its marketing to trick people into thinking what they were buying was a higher value than what it actually was. The bar on creative work, which once served as a proxy to actual value, has been eroded and reduced so low and people are catching on. The net affect on society is not good and causing less trust, not more and will likely lead to greatly reduced valuations of AI as a whole, no matter what it creates and at what quality —- people may just stop consuming altogether or be less likely to consume.