That's probably to generalised since the EU is still a political entity with lots of lobbying from different sides.

But in this case benefiting the general public is easy because it does not hit a European company ( production in China, development in America) that is working hard to extract money which it sends abroad while avoiding paying taxes here (probably legally).

A good opportunity to reign Apple and friends in and score some "greater good" points in particular since the US government is also sceptical and mostly concerned with internal affairs at the moment.