I'm willing to believe Apple may be like that behind the scenes, buuuuuut while reading this:

> Many of them will tank their company and their client if they get their ego bruised and feel publicly humiliated. Those are hyper competitive people which see live as zero sum game and are trained in life to never, ever, lose a challenge or competition for domination. ESPECIALLY in public.

… I thought you were going to name Sweeney as the petulant man-child chafing at rules and being told "no".