It’s about the difference between someone saying something mean to people and someone killing people. Sure, they are both socially unacceptable, but we typically don’t equate those.

At the time Microsoft was caught logging all communication in computers was new and business leaders hadn't adapted to it, but today you want catch them with their pants down like that, so today we wouldn't know if Apple or Microsoft were deliberately targeting and killing companies since they know to say "We are doing this to serve the customer, killing that company was just an unfortunate side effect" and they know the US court wont go after them.