Re:Apple hit with over 1.8B euro EU antitrust fine in Spotif...
by scarface_74 on Monday March 04, 2024 @08:26AM
(#39590172)
This is not true. The “big investment” was $250 million dollars after Apple had already secured a multi billion dollar loan.
Apple then turned around and used $100 million to buy PowerComputings Mac assets. Apple continued to lose millions after that. The investment did not “save” Apple
Re:Apple hit with over 1.8B euro EU antitrust fine in Spotif...
by yardie on Monday March 04, 2024 @08:43AM
(#39590355)
It was $250M, a public acknowledgment of continued Office for Mac development, and the announcement of Internet Explorer for Mac gave investors, business buyers, and developers confidence in Apple. Because if Microsoft, the biggest tech company at that time, was bullish on Apple the rest of the industry could have faith in them too.
The $250M was largely symbolic, everyone knew that.
Apple was nearly dead. Microsoft literally gave them a big investment to keep them alive [1] , in part to avoid monopoly-related issues [2].
Microsoft was doing everything in its power to kill the only other serious browser at the time, Netscape, and it basically had "won" the desktop and server market. It's pretty astounding that Apple was ever able to do as well as it did in the server, laptop, and desktop market.
1. https://www.neowin.net/news/a-quick-look-back-at-when-micros... 2. https://www.engadget.com/2014-05-20-what-ever-became-of-micr...