News for hackers. Stuff that matters.

A comment on Wendy's Bold Move: Dynamic Pricing Strategy Set to Transform Fast-Food Industry. Parent comment

Re:Wendy's Bold Move: Dynamic Pricing Strategy Set to Transf... by taftster on Monday February 26, 2024 @03:26PM (#39516360)
"Happy Hour" usually implies alcohol, which obviously Wendy's doesn't support.

But your idea is actually really interesting, maybe even innovative. Instead of the constant price changes from a digital menu, a fast food restaurant embracing "happy hour" in the context of their own menu offerings. I think this could maybe play.

[ Parent | on HN ]
Re:Wendy's Bold Move: Dynamic Pricing Strategy Set to Transf... by JoshTriplett on Monday February 26, 2024 @04:43PM (#39517078)
> "Happy Hour" usually implies alcohol, which obviously Wendy's doesn't support.

Many, many restaurants have "happy hour" menu pricing to encourage people to come at off-peak times, without necessarily having any correlation with alcohol. I don't think anyone would question the naming.

[ Parent | on HN ]
Re:Wendy's Bold Move: Dynamic Pricing Strategy Set to Transf... by Mountain_Skies on Monday February 26, 2024 @04:39PM (#39517036)
Taco Bell already has "Happier Hour" for their drinks, which are all non-alcoholic, so near terminology is already in play. I'm curious if Taco Bell would try to claim ownership over the term. In light of them opposing Taco John's owning a trademark on Taco Tuesdays, it would be difficult for them to justify.
[ Parent | on HN ]
Re:Wendy's Bold Move: Dynamic Pricing Strategy Set to Transf... by paradox460 on Monday February 26, 2024 @07:04PM (#39518418)
Some taco bells also serve alcohol. They are generally called Taco Bell cantinas
[ Parent | on HN ]