Scuttlebutt has a context and a meaning behind it. People might hear it without knowing the context, think "that it's a weird name, why is it so?", and then judge whether they like it or not. But to just hear the name and claim that it is inappropriate/bad/not-to-be-used because it reminds you of something that has nothing to do with the original context is ridiculous.
But usually FOSS projects don't get renamed at all, or if they do the renaming causes so much drama that kills the project. So nothing changes, also not obscure design choices - and they remain niche.
Was it holding back mindshare growth?
Why greasemonkey" and "tampermonkey" didn't change their names?
And greasemonkey and tampermonkey are not really mainstream, nor do they make money as far as I know.
Besides, the original criticism of Scuttlebutt was "it will never catch on because it has a silly name", not "it will make money". By making it about "making money" you are moving the goalposts a bit, aren't you?
Operating a social global network, even decentralized, is not possible without money, if you are aiming to get mainstream adoption(which was the main question/goal here). But you are very welcome, to proof me wrong.
Orgs spend millions on naming/branding because they know a name that doesn't hit right to the ear is going to be at a disadvantage. The vast majority of folks aren't going to bother giving your product a second thought if it doesn't appeal to them or has a negative connotation in their head right off the bat, regardless of the name's deeper relevance or origin.
If Scuttlebutt had an amazing feature that had a viral component to attract people, was easy to use and had no roadblocks for distribution, it would likely succeed, regardless of the name (like github).
But it's not. Scuttlebutt is a complex system, requires users to understand concepts like public keys and distributed systems, content discovery literally involves chasing other people around the internet to spread the gossip to you, the client was primitive, the development team had a size of one, etc, etc, etc... Those factors are way more relevant to understand why it hasn't taken off. Even if Scuttlebutt had a perfectly "appropriate" name, it wouldn't matter.
To put it another way: "Glimpse" is a fork of GIMP, and the author forked only because of the name. How many people actually cared enough about it to switch? How many people left Photoshop and started using "Glimpse" because that was the tipping point? Or the inverse: look at the whole Twitter -> X "branding". How many people left Twitter because of the name change vs because of the other changes since Elon took over?
Butt in the name will absolutely make the project a joke and cause it to misfire. As a fellow midwit I only just heard of the project and dismissed it before I got to the technical pain in the arse you describe it being in other comments.
Butt, lmao. Now Mastodon has disowned the term they should start calling their messages toots.
When it's a social network?
"Hey guys, have you seen Dave's new post on Poopypants?"