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A comment on Capital One to buy Discover Financial in $35.3B all-stock deal. Parent comment
Marketing costs are not included in Gross Profit Margin calculations, and don't have an impact on COGS.
Marketing spend is primarily used to grow your TAM and channel customers to your product, but is very marginal spend wise.
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Marketing costs are not included in Gross Profit Margin calculations, and don't have an impact on COGS.
Marketing spend is primarily used to grow your TAM and channel customers to your product, but is very marginal spend wise.