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A comment on Capital One to buy Discover Financial in $35.3B all-stock deal. Parent comment

Re:Capital One to buy Discover Financial in $35.3B all-stock... by Kbelicius on Tuesday February 20, 2024 @03:55AM (#39439244)
> For many of us it irrelevant if there is duopoly in the ad space because we don't use Facebook and we use ad-blockers. But in the payment space VISA/MC charge high fees which are passed onto all consumers.

Products that you buy have their marketing priced in. Even if you don't see the adds you are still paying for them.

[ Parent | on HN ]
Re:Capital One to buy Discover Financial in $35.3B all-stock... by alephnerd on Tuesday February 20, 2024 @07:25AM (#39440408)
> Products that you buy have their marketing priced in. Even if you don't see the adds you are still paying for them

Marketing costs are not included in Gross Profit Margin calculations, and don't have an impact on COGS.

Marketing spend is primarily used to grow your TAM and channel customers to your product, but is very marginal spend wise.

[ Parent | on HN ]