While we will eventually have an open standards protocol, it will likely be the market that decides. Having worked with the W3C's Web3D working group, I see it the same as how web browser features are often added/sponsored by one browser company and later adopted by all.

Much more interested in AR, though. If you haven't heard of Steve Mann, he's been a huge inspiration:

https://blog.codinghorror.com/content/images/uploads/2007/07...