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Re:Sora: Creating video from text by kranke155 on Friday February 16, 2024 @06:32AM (#39395626)
It won’t be Hollywood at first . It will be small social ads for TikTok, IG and social media. The brands likely won’t even care if it’s they don’t get copyright at the end, since they have copyright of their product.

Source: I work in this.

Re:Sora: Creating video from text by lesinski on Friday February 16, 2024 @04:02PM (#39402920)
Seconding this. There is also a huge SMB and commercial business that supports many agencies and production companies. This could replace a lot of that work.