Likely less and less tho given that people will be able to generate a hyper personalized set of actors/characters/personalities in their hyper personalized generated media.

Younger generations growing up with hyper personalized media will likely care even less about irl media figures.

You are talking about movie and TV stars, not actors in general. The vast majority of working actors are not known to the audience.

Even the average SAG-AFTRA member barely makes a living wage from acting. And those are the ones that got into the union. There's a whole tier below that. If you spend time in LA, you probably know some actress/model/waitress types.

There's also the weird misery of being famous, but not rich. You can't eat fame.

> established actors may sell the rights to their image

I had a conversation with a Hollywood producer last year who said this is already happening.