In the UK, it looks like only Scotland gets its own version of the leaflet, but the prices seem to be the same: https://www.aldi.co.uk/c/specialbuys/leaflet

This is probably because the promotion of Alcohol is restricted in Scotland, but not the rest of the UK.

They also carry nicer beef and salmon that they don't sell in England

To be fair, Aldi products in the US vary by state. There likely is less variance than in Europe. I think in the US the local differences are largely based on what foods they are able to get locally for an attractive price.