Walmart in talks to buy TV maker Vizio for more than $2B

Re:Walmart in talks to buy TV maker Vizio for more than $2B by bombcar on Wednesday February 14, 2024 @09:39AM (#39370251)

Walmart has a TV brand, and I don't really see why buying (and destroying) Vizio would help them to the tune of $2B. Vizio is one of the better "bargain" brands in my experience.

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Re:Walmart in talks to buy TV maker Vizio for more than $2B by Anechoic on Wednesday February 14, 2024 @09:40AM (#39370261)

It would also give Walmart access to the breadth of customer data collected by Vizio’s smart TV platform and the revenue stream created by serving up personalized ads and taking a cut of subscription fees.

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Re:Walmart in talks to buy TV maker Vizio for more than $2B by crowcroft on Wednesday February 14, 2024 @10:37AM (#39371072)

This is an interesting angle considering Walmart wants to (and probably already does) make a meaningful amount of revenue from selling ads, like Amazon.

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Re:Walmart in talks to buy TV maker Vizio for more than $2B by bombcar on Wednesday February 14, 2024 @09:44AM (#39370313)

https://www.streamtvinsider.com/advertising/vizio-device-sal...

I guess the numbers kind of work, $80m a quarter profit is $320m a year, which is roughly commensurate with the rumored purchase price.

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Re:Walmart in talks to buy TV maker Vizio for more than $2B by zikduruqe on Wednesday February 14, 2024 @09:59AM (#39370489)

Spectre?

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Re:Walmart in talks to buy TV maker Vizio for more than $2B by bombcar on Wednesday February 14, 2024 @10:00AM (#39370515)

Onn is the Walmart tech brand, which is decent for "need it quick".

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