And I'm not saying it should be more, I was more saying it in jest to help deter comments like "but you get tax kickbacks!". I do think that we should be doing more for children - free school lunches with no means testing, free childcare from birth instead of just when they enter the public school system, and so on - but the child tax credit is the most visible "kickback" so I made a joke about it to acknowledge it.

My point here, more generally, is that companies shouldn't be trying to play this game with "fairness". Just call it what it is - capitalism and the invisible hand of the free markets. If people have problems with how that system allocates capital, then do something about it, but don't try to pretend any of its machinations have any relation to notions of justice or fairness.