Who translates product names?

"How does that translate to ..." means "how well does that work in" some other area or context; more analogous to a mathematical translation than a linguistic translation.

Just a confusing turn of phrase. They almost certainly didn't mean "what does that translate to ..." in another language.

Harmonising product names across regions is hard: Jif was a bathroom cleaning solution in the UK, but it's name was changed to Cif to match the name elsewhere in Europe; and that name sounds silly to UK ears. Meanwhile GIF were always presumed to be pronounced like "gift" (a present) without the final T; but we learnt the creators preferred "Jif" which sounds silly to UK ears because it sounds like a cleaning product! (And also wasn't JIF already a file extension (JPEG Interchange Format).

Anyway ... language is hard.

> Jif was a bathroom cleaning solution in the UK

One man's bathroom cleaning solution is another man's creamy peanut butter.

“a floor wax and a dessert topping.”

One man’s creamy peanut butter is another man’s crunchy peanut butter.

I think the suggestion was that it would work well as-is in other languages. It would certainly be natural in romance languages.

Bard is latin too: https://en.wiktionary.org/wiki/bardus#Etymology_2

It really depends. Some languages don't use "special" words for astrological signs, so it's literally the same word as "twins". Which is a really weird name for a product.