I would think you could have a company focused on one thing; e.g., "making the people's browser" (with more explanation so the goal is clear). Hire people who believe in that goal. Make it relatively easy for people to leave so they're not tied to their job; e.g., generous severance, active help networking with other prestigious tech companies. Maybe even force people to take a break and work elsewhere for a couple years every N years before coming back, to keep people from getting stuck in a rut. Keep the company relatively small so that it _has_ a primary direction.