What? These are the easiest products ever. Compared to the crap that every other company generates. Like the Pixel 6 vs 6 pro vs 6a vs “Fold (no number)”

The iPhone is literally just iPhone <Number> with Pro for high end, or no modifier for low end. Add “max” for big screen. The only confusion maybe is “max” isn’t obviously referring to screen size.

iPhone 15, 15 Pro, 15 max, iPhone 15 Pro Max.

Macs are the same way. I don’t think it’s fair to say it’s confusing that “M3” processor has different specs than “M2” processor.

Beyond that, Mac laptops are Pro vs Air, defining how powerful vs portable they are with associated screen size variant 14, 16 and 13,15.

M2 Max, M2 Ultra. Which is better?

MagSafe means two different products.

The current MacBook Air is thicker than an older MacBook.

I’m not even sure what a “pro” phone is, but okay.

The iPad lineup has been a total mess for years.

I’m not saying these names are impossible to decipher, but they do require some research.

To be honest I think it’s clear that something called ultra is better than something called max. If it were called super-max or turbo-max or something I’d see your point.

> The current MacBook Air is thicker than an older MacBook

I feel like you’re just looking for things to be mad about here; it’s thinner than _current_ MacBooks.

> I’m not even sure what a “pro” phone is, but okay

Okay this is just ridiculous. It seems you would be unhappy with any naming convention other than “iPhone Good”, “iPhone Better”, and “iPhone Best”.

There is no current MacBook, but you’d be forgiven for not knowing that since the names are confusing.

> M2 Max, M2 Ultra. Which is better?

I see your point, I do agree that the name of their processors were too marketing team driven.

> The current MacBook Air is thicker than an older MacBook.

The current air is plenty thin to be called “air”, and they haven’t made a “MacBook” since like 2016. It’s not confusing here IMO.

> I’m not even sure what a “pro” phone is, but okay.

It’s the line with overall better specs. The last 20 years of tech products have solidified this definition is. Not a new concept.

> The iPad lineup has been a total mess for years

Yes this is absolutely embarrassing for them. I presume they have some BS market segmentation reasoning. Looking at their website, I can probably explain the target market for each one, but it’s still a disaster. They should dramatically redo it, and designate the really cheap one as “iPad for education” to totally segment it out, so it can be “iPad small screen, medium screen, large screen, and iPad with Mac processor and pro tier features”

> iPhone 15, 15 Pro, 15 max, iPhone 15 Pro Max.

it's actually 15 Plus rather than 15 Max, which i'm sure you now see is a bit confusing

Getting it wrong doesn’t help my overall argument (ha!) but admittedly plus is even more clear than max that’s it’s just a screen size bump.

pixel is super easy for me to understand at least, and has been consistent for like, forever. 6 is the "standard" model, 6 pro is an upgraded model and the 6a is the budget model. including the fold in this argument is irrelevant as its an entirely different product.