> We reached the point were price is almost as high as cable was (with the standard 4-5 subscriptions), and we have ads.

I wonder if entertainment brand loyalty is going to be affected by the diversification of streaming services. I only have Netflix and Amazon Prime (only because I already pay for Prime) and I have no desire to add another streaming service for another show or franchise. I'm happy to just consume what I can find on those two services and call it good. At what point does the desire to watch a specific TV series or movie franchise stop being worth the cost of yet another service?

But then I'm an atypical customer since I only watch maybe 4 hours of content a week on average, at most.