True. But it only solves half the problem. Or to put it another way, their particular implementation just leads to a different frustration. So Prime aggregates content, which is great. So I can browse a great meta-catalog of content from various services. The problem is I'm not subscribed to all these services. So I scroll through the catalog and find something interesting, but... you need to sign up for a monthly plan to watch whatever show on whatever service. It might be a little more palatable if you could pay (a reasonable amount) per show, or series or movie, or whatever. But as is, it's just an exercise in frustration. I'm not committing to a subscription to watch one show that happened to seem somewhat interesting.