Some people already have Apple hardware, or like the build quality or aesthetics it, or want the current fast CPU, or are single and think the Apple logo will let them pass as non-nerds in cafes.

I suspect most people would be happier with more-open hardware, even an ordinary consumer laptop intended for MS Windows. But if the barrier is that someone wants to use an Apple laptop, we can work with that.

Because I want to own the hardware I buy, not be at the mercy of the company that made it.

That sounds more like a reason to not buy a proprietary computer in the first place.

Obviously makes sense if you prefer the hardware