> And even something similar embedded in some TVs.

I don't believe there is an "tvOS Embedded". "Apple TV+" is just an app within the OS; there isn't really any similarity between the embedded app and tvOS.

That's not the point. That is what I have now and my tv starts up in a big ugly display with an ad for Google TV and an admonition to enable it.

I've read online some smart tvs will complain, often, to please connect them.

I'd like a tv that works for me, not for the tv manufacturer.

It's also got a remote with way too many buttons like "Netflix" "Disney+" etc. Touch them by accident and it immediately goes to "setup your tv account"

to be honest, even AppleTV has per app ads I wish I could turn off. Whatever app is highlighted gets to show ads on the top half of the screen. I'd prefer no ads unless I launch the app

If that’s the case for you, I’d recommend putting other apps in your top row.

I have Plex, Podcasts, Soma FM, VLC, and Settings in my top row. None of them show me ads; I get to see what I’m in the middle of watching or listening to and jump directly to that content if I want.

Settings is the outlier, as I like to check the battery status of my remote somewhat often, but again, no ads for any of the apps I listed.