The genetics/social aspect is probably less an issue than using real money as a reward.

I'm with on the process where we do experiments, and hope they can help to step forward in a direction or another. But then we're discussing an expirement that doesn't have any real exploitable results yet...which is weird, and probably on us.

I still hope this doesn't get ropped into a meta analysis that takes the results at face value as one data point to correlate to other similarly flawed studies.