I've bought half a dozen boxes from this company -- mostly for the weird grains in weird shapes -- and will probably buy more. Yeah, it's expensive for a box of pasta, 2-3x the price of "normal" pasta. But that difference is 3 or 4 bucks a box, and each box is at least 4 meals. I am happy to pay $1 more per meal for a better experience (and that is a generous overestimate of the true additional cost). Grotesque feels like an overstatement.

If you're complaining about the price, then you're not the target audience. This seems like the same type of thinking that brought us the Juicero, K-cups, or any other trendy food things that people that want to feel special can spend their dollars on to keep up with the Jones/Kardash/FOMO whatever

I'm not a fan of the specific new pasta shape, but I like the brand itself, because they offer something that is hard for me to find elsewhere, especially in a ~normal grocery store: unusual grains in unusual shapes. The comparison with Juicero seems wrong to me because, as far as I can tell, that product was a very old existing product (fresh juice) in a new wrapper. I don't know anything about coffee so I can't comment on the K-cup comparison.

I have tried other brands and failed to find anybody else that is as reliable at unusual grains in unusual shapes. The difference is real!

Looks like the box shows 16oz., so probably 6 x 16oz.

You can buy a similar (not sure how similar) pasta at Trader Joe's. I believe it's a 12oz box like standard pasta boxes.

I've only ever seen that size "standard" at Trader Joe's. Usually it's 16 oz or 500 g.