They had to either fight the case, or figure out what team could actually sort this out and convince their manager to take a look.
In the unlikely event they managed the first of those tasks, the second would present an insurmountable hurdle.
The article actually says this:
> "Despite Facebook hiring several law firms to defend their case, Soldati, representing himself, was able to successfully argue Meta/Facebook committed a breach of contract and that they were not immune under the Communications Decency Act"
(edited out how I originally wrongly introduced this quote)
all i'm seeing from the work this small business owner did with this case was to find where the loose string in the sweater is. we now just need the right people to start pulling on that string.
I'm guessing their arrogance told them they'd never lose the case and it would be worth it to set precedence. Only it might have backfired