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Re:Ask HN: 30, 45 or 60-day free trial conversion rates? by blazzar on Tuesday May 01, 2012 @08:51AM (#3914049)
By the sounds of it 30 days did do much better. In conversion rate optimisation a 10% conversion improvement is a big improvement.
Re:Ask HN: 30, 45 or 60-day free trial conversion rates? by MattBearman on Tuesday May 01, 2012 @10:55AM (#3914589)
That's actually a very good point, hadn't thought of it that way. Can you guess I'm new to A-B testing? :)