It's pretty radical for a brick and mortal bookseller to go after the eBook market so aggressively, to the point where even now I find it hard to call it "obvious." There are some really nice touches, too, like the ability to spend an hour a day reading any eBook on your Nook while physically inside a Barnes and Noble location. Not only does that feel less than obvious to me, it feels really well designed and thought out. I admit that before walking into a B&N and playing with one of the recent model Nooks I thought that the device was a case of too little too late, but I left kind of wanting one.

> * like the ability to spend an hour a day reading any eBook on your Nook while physically inside a Barnes and Noble location.*

Oh, that's really cool. I didn't know that! I bet they could set up some pretty great partnerships with, e.g., Starbucks, too. If they did that, and I could go hang out at a coffee shop, sip a drink, and read anything I want for an hour... I'd buy it in a heartbeat.