it's not, at least not in my experience.
Tangentially, as they are doing it already, selling _to consumers_ is quite hard. Each country has different regulation placing a lot of obligations on the seller.
Such as? Just curious
That's the whole damn point of the EU.
I think there might be some regulation on having the instructions written in the native language, but that's like 100€ to a translator for an one-time job. No laptop comes with an extensive manual.
Warranty terms are EU-wide too mostly, there are some country-specific exceptions, but nothing that would require a huge legal team to handle.
From Germany: specific requirements for "impressum" on each website. Definition of all quantities in SI units.
Things get more funny if you touch any food: labelling regulations have a common EU base, but definition of what detail level is required for each element is per country, and they do differ significantly.
For everywhere: obligation to collect and report VAT for each destination country.
> All warranty service will require a shipping address within one of the EU countries we ship to.
So if I need to warranty something, I need to figure out how to have a shipping address in, say, Germany? Easy!
Oh and if the 2.5k€ laptop gets damaged by a 3rd party shipping company, I'm on the hook for it.
Yea, I'll wait. I can't figure out why it's so hard to ship stuff within the EU. The whole purpose of the European Union is to make moving products easy inside its borders.