Yeah they did do a great job of taking headphones/earbuds from throwaway freebies to $100-$200 must-haves and then pushing that to $500 with the Max. Although the Max certainly isn't a must have for most people.

I just a hard time believing that $3,500 is the price point they have in mind for VR stuff. In my own head, I had decided to insta-buy if it was $2,000 at launch and I wasn't even close.