I don't really care if Google innovates. The good thing that is coming out of these layoffs and recent departures is that talent locked up in Google will scatter out into other places, instead of being locked up inside. In the long run it will be good for the tech industry.

You can’t break ads without breaking Google.

It’s like an Oil Rich Nation. Pumping oil is the only thing they know. They’ll build shiny cities, crazy buildings, and fund moonshots. But nothing else will compare to the profits of oil/ads, so nothing else can possibly matter.

The only big oil economy that isn’t totally dependent on their energy industry is the US, and only because we had other natural resources that allowed us to diversify early.

To divest Google from ads they need another source of infinite cash. If you can discover that, it’s way more valuable to you on its own instead of within Google. Maybe they can find a few thousand smaller side businesses to supplement revenue, but they’ll always be individually disposable (as we see now) and subject to cancellation.