Recently there has been an explosion in hearing aids from new manufacturers and the rules for selling them have been loosened so there is more competition than ever.

My understanding is that, unlike dentists, audiologists are pretty honest, but hearing aids have been crazy overpriced for a long time.

See https://hearingreview.com/hearing-products/hearing-tech-inno... and https://www.bloomberg.com/news/articles/2023-12-06/hearing-a...