Maybe all your friends are there. I don't know why I'd want to be in the middle of nowhere with no socialization especially with no external force like a job motivating that I do so, as in retirement.

Healthcare, family, culture, food, international airports

Young people. I live in a semi-rural area in the UK and it's starting to feel like the last stop off point before the crematorium. The consensus view seems to be to move further out as you age but I'm starting to wonder if the opposite would be better.