If they try to do more than 400 users per satellite, the service throughout plummets.
Space X sells commercial falcon 9 launches for $ 67 million (to GTO opposed LEO) and this already includes a profit margin.
It still isn't obvious to me.
They announced 2 million users with fewer than 4k sats in orbit (presumably even fewer serving).
Let’s assume 2 mil by 4k for simple math, which yields 500 users per sat.
However, the vast majority of the sats are not where the bulk of their customer base is (US and Europe) at any given moment. That means that the 5% of sats over user dense areas at any given point in time are capable of carrying 100% of the current load.
Stated differently, they have sats capable of serving the US user density sitting over every other country in the latitude bands of those orbits just waiting for licensing. I.e. User count could 10x on the current constellation if the growth is outside of the existing markets.