Or... what if the impact is "user subscriptions decreased, cancellations increased, revenue declined"?
I was pointing out that "impact" isn't always positive - adding it to a resume might not be all that useful.
This happened to me. Was told to convert a lot of stuff to an XML database, which... no one had any experience with. But the owner wanted to be in the XML space. They sold a deal which was based on the XML database tech, but it was so bad, and so slow, and didn't actually take customer needs in to account, that we burned over $1m over 6 months, and half the company was laid off.
So, yes, I can put "XML database conversion" on a resume, but there's no positive outcomes to add to it. This is what the OP was being told to do - add positive outcomes. They don't always exist, and yes, it's outside your control.
Now, would it sound better if those products succeeded? Of course! But there is still something that can be said for my work.