Ehh moms don’t get B2B and only savvy moms are going to get a lot of B2C.

I need scalable and repeatable.

If I can't make my pitch / problem simple enough so that the average person / mom can understand it, I need to refine it. See: YCs advice on building simple pitch decks

That’s fine and all but this is 2024 we don’t need people to like pitch decks we need dollars exchanging hands. A higher bar of validation.

I think you're being misled by the specific phrasing, while underneath it's a simple product discovery technique (often referred to as jobs to be done).

No selling to moms necessary.