Re:Hertz to Sell 20k EVs in Shift Back to Gas-Powered Cars
by closewith on Friday January 12, 2024 @06:13AM
(#38966685)
It really is a shame that Musk has tarnished the Tesla brand so much, because this looks like a great car.
Re:Hertz to Sell 20k EVs in Shift Back to Gas-Powered Cars
by robertlagrant on Friday January 12, 2024 @07:43AM
(#38967326)
I think outside of the "is speech good or evil"-osphere, most people would still aspire to have a Tesla.
Re:Hertz to Sell 20k EVs in Shift Back to Gas-Powered Cars
by closewith on Friday January 12, 2024 @07:56AM
(#38967413)
I don't know. I live in Ireland and Teslas have definitely lost their caché in general. Certainly nobody has a positive impression of Elon.
Re:Hertz to Sell 20k EVs in Shift Back to Gas-Powered Cars
by lazide on Sunday January 14, 2024 @10:06AM
(#38991017)
Branding matters, as people do tend to buy the image almost as much as the capabilities.
Musk is inextricably tied to Teslas brand.
All good when he was ‘space Howard Hughes (pre-hypochondriac shut-in)’, since that brand resonated with people with money who were going for the ‘better future’ image.
Now his antics remind everyone of their asshole racist uncle that they can’t stand. Not a good brand association, as asshole racists uncles aren’t as popular with those with a lot of money.
[0] https://www.whatcar.com/news/tesla-model-2/n25636