Re:DMARC required by Gmail and Yahoo from Feb 2024
by hiatus on Wednesday January 10, 2024 @12:18PM
(#38940837)
For US companies, the FTC has some guidance on transactional vs marketing, including commingling of the two. https://www.ftc.gov/business-guidance/resources/can-spam-act...
Re:DMARC required by Gmail and Yahoo from Feb 2024
by dboreham on Wednesday January 10, 2024 @12:23PM
(#38940882)
Uh. The answer to this is easy and obvious, unless you are trying to force marketing content into a transaction email.
In my last big job we had big discussions about what is marketing. What can marketing pack into a transactional without it becoming a marketing email? Banner? A tagline in the signature? Testimonials? Also - b/c Germany - big discussions with legal on that topic.