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Re:It's Not a Cigarette. It's Not a Vape. and It's Big in Japan by dtagames on Tuesday January 09, 2024 @12:38PM (#38929056)
The development of this product is strongly tied to Juul and their investment from Japan Tobacco (prior to Philip Morris).

The history is covered in the excellent book[0] and documentary film[1] Big Vape, which I highly recommend. Also fascinating the USCF tobacco library[2], the compendium of internal documents, advertising, etc turned over during the Big Tobacco lawsuits.

[0] https://www.jamieducharme.com/big-vape-book

[1] https://www.netflix.com/title/81444184

[2] https://www.industrydocuments.ucsf.edu/tobacco/

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