I spent 10 months on the first project. It was a very clever project, complicated to explain, hard to build, and ultimately did crap. It scratched my own itch - or so I thought, I don’t even use it myself at all. No emotions, pure logic marketing. 1000+ users only. $0 made.

My second project I built in 1 day, and launched in 1 week. It was basic, but people wanted this functionality. It was an emotion based marketing, people empowerment tool, and I wanted it and I use it myself. It immediately went viral and I managed to sell it for a decent bump to my income. 5 figures.

My third project I built in 3 days, it was the top post of the month on the subreddit for the niche, and gained about 1500 users in 1 day. Again, an emotional marketing spin and this time worker empowerment. I’m planning on selling it this year for 4 figures.

I’m now working on a roughly 2-3 month project from start to launch. It’s something I need. It will be my first non-freemium project.

Lessons learned? Build FAST, and market an mvp as soon as you can. Be clever, but not too clever because you only alienate a potential audience. I really agree with the OP regarding impressions and emotions. I will only pursue ideas I can build and fully launch in a 3 month window.

How can I improve? Get the landing page up earlier, don’t be too clever with ideas, and try paid advertisements