The irony is part of what makes this article so fun to read. It's like she understands the underlying problem, but the way that she goes about trying to solve it shows why it's a problem in the first place
It reminds me of this Carlin bit: youtube.com/watch?v=9kM2dDrndQk
I think this bit towards the end is at complete odds with the rest of the article's sentiments. It's like a corporate training program with an acronym to memorize and follow, and completely misses the point of having fun.
Surely the author would have realized this, so I'm actually wondering if this is an advertorial for that book.