> I easily set up a web server
I can't believe you can write one after the other.
It would be very healthy anyhow if setting up a server (or any kind of self-hosted service) were less fraught upon, it really is much simpler than many people imagine
Other than the hurdles that the giants have put in the way it could be incredibly fast today.
Providers didn't offer free space, you paid for it with your subscription, and you would lose if you changed provider.
Yeah it had ads but without much targeting
Providers: you still pay for internet subscriptions; you used to get several services included for a fair price
As a result, few people use them, and because they stopped being a competitive advantage, providers stopped offering them, and when they do, it is usually not free and a borderline scam. A way to add fees to unsuspecting users for something they won't even use.
All of that, and worth noting still that Geocities was extremely unique in what it offered when it offered it. It's not a very compelling model for the entire internet, at best it was an experiment that ultimately failed.
Look up geocities maybe, most providers gave you some free space anyhow