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A comment on How to Turn Off Google's "Privacy Sandbox" Ad Tracking–and Why You Should. Parent comment

Re:How to Turn Off Google's "Privacy Sandbox" Ad Tracking–an... by spookie on Thursday December 21, 2023 @07:38PM (#38729307)
The problem here comes from Google being the ones who monopolise on the user data, leading them to be the only credible source of truth on the user interests. This is an outstanding move from them, business wise.

I agree that I prefer, privacy wise, to only deal with one company. But, this leaves them in a considerable advantage. It's ultimately, bad for consumers. And, from the beginning, bad for other businesses and market.

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Re:How to Turn Off Google's "Privacy Sandbox" Ad Tracking–an... by insanitybit on Thursday December 21, 2023 @07:51PM (#38729427)
But Google doesn't get the user data, right? Chrome is just conveying it to advertisers - Google gets the same experience as everyone else.

It's not like it goes to Google first and then it goes to advertisers. Chrome is what decides which data leaves the browser. Or have I misunderstood?

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Re:How to Turn Off Google's "Privacy Sandbox" Ad Tracking–an... by agwa on Thursday December 21, 2023 @08:28PM (#38729766)
Correct, with the caveat that if you have Chrome profile sync enabled (without a sync passphrase set) then the advertising data tracked by Chrome likely gets uploaded unencrypted to Google-operated servers. I don't know if their privacy policy permits them to look at this data, or if they would look at it in practice.
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Re:How to Turn Off Google's "Privacy Sandbox" Ad Tracking–an... by insanitybit on Thursday December 21, 2023 @08:33PM (#38729803)
Hm. All of my sync data is encrypted. Is that not the default?
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Re:How to Turn Off Google's "Privacy Sandbox" Ad Tracking–an... by agwa on Thursday December 21, 2023 @08:41PM (#38729862)
Nope. See the following page for some screenshots of the UI to turn on encryption with sync passphrases: https://palant.info/2023/08/29/chrome-sync-privacy-is-still-...
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Re:How to Turn Off Google's "Privacy Sandbox" Ad Tracking–an... by insanitybit on Thursday December 21, 2023 @08:45PM (#38729897)
Thanks. I hope they enable that by default at some point.
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