In this case I think there are a few reasons of note which were already alluded to, but I don't personally think it need call any questions about the validity of the experiments and the other reasons being around the potential future value of associated company, any opinions of which are for the individual and their financial advisors to consider.

I wasn't aware of the fact there was already a company created for it but it does say something about the confidence these researchers have placed in the results, even if that may not be noteworthy, per se, regarding the results.