The impressive ML is ML that’s part of daily life. Even as I tap on this iPhone’s keyboard, button regions (tappable, not visible) slightly change in size depending on what it predicts the next letter would be. No one calls this “AI” yet it’s the same tech, and arguably more beneficial for the society as a whole than “AI” as a dedicated commercial service purpose-built to launder copyrighted creative works for profit (which is what AI is in the eyes of an ordinary person these days).